Innovation for Growth - Improving Customer Focus through Social Media, 22 & 29 February 2012
Warren Bruce Court
Trafford Park
Manchester
M17 1LB
This two-day workshop programme will help SMEs develop and retain customer focus through the implementation and integration of social media tools and techniques.
Social media is a powerful and cost-effective means of building relationships that lead to new business. Commencing with a marketing refresher, this programme will provide tips for getting the most out of Social Media, look at the business reasons for using social media, and assist businesses to develop a social media and web based marketing strategy. The programme will conclude with the development of an individual 'go-to-market' strategy to help your business innovate & grow.
For further details please contact Jen Melling
E: ifg@lancaster.ac.uk
T: 01524 510769
Priority will be given to following sectors: Advanced Engineering, Energy, Food & Biomedical.
Attendance on both days is mandatory.
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