Attracting talent, investors and sales to your business, 12.00-14.00, 5th September 2012
Salford Innovation Forum
Frederick Road
Salford
M6 6FP
About the seminar:
To attract talent, investors and sales, you need to attract an unfair share of voice. As a start-up to achieve this, you need to punch above your weight. With a track record in building the reputation of start-ups through to trade sale, Linsey Henshaw and Deborah Simcock from Good Relations North, the largest public relations agency in the North, talk through a step by step plan of how to achieve this. This includes:
- Identifying your court of public opinion
- Profiling the key opinion formers in your world that matter
- Taking a 360 view of your assets
- Mapping and motivating your endorsers
- How to build on momentum
- Phased approach to reputation and trade sale
- Case studies of start-ups and how they were levitated to national players
About the speakers:
With twenty years in marketing & PR, Linsey has managed the reputation of some of the biggest brands in technology including Microsoft, HP and Cisco. She is experienced in new product development, partner programmes and worldwide product launches.
A PR consultant, Deborah has a track record in raising the profile of start-ups, leading to successful trade sale or floatation. Her media contacts and ability to translate a technology story into a compelling business campaign has helped successfully launch a series of hardware and software start-ups.
http://www.goodrelationsnorth.co.uk/
Programme
12:00 – 12.30 Lunch and Networking
12:30 – 13:30 Seminar and Q&A
13.30 - 14.00 Networking
Free Registration: http://msp.nutickets.com/punchabove