Why is Innovation so Important to SMEs? 1 September 2010
Lancaster University Management School
Bailrigg
Lancaster
LA1 4YX
The seminar will explore the importance of moving away from a narrow technical view of innovation, to encompass innovations in markets and marketing, in strategy and organisation as well as innovation in products and processes.
This event will highlight the importance of innovation to Northwest SMEs drawing upon recent studies and insights from a highly successful and innovative entrepreneur.
For more information about the programme and eligibility criteria or to register for the event, please contact Judith Friesl or Victoria Moyle on ifg@lancaster.ac.uk or by phone 01524 510713 / 01524 510769.