Global deforestation is a vast and complex issue. The bloomtrigger project is one small, yet essential part of the solution!
The bloomtrigger project aims to raise £100M to protect 1 million hectares of the most biodiverse rainforest on the planet. This project is beginning with a ‘pilot’ phase in 5 primary schools, aiming to raise £5,000 which will help to protect 50 hectares of rainforest in the Peruvian Amazon.
This pilot project is pioneering a new, creative model of online fundraising to help tackle the issue of global deforestation and climate change, while helping to support indigenous communities on the ground by promoting sustainable development and environmental awareness.
The funds raised from bloomtrigger’s pilot project will be supporting a local forestry community in the Manu region of Peru through the CREES Foundation, a not-for-profit organisation working in the region since 2003. The conservation strategy being implemented is itself a new agroforestry model being pioneered with support of Environmental Change Institute (ECI) of Oxford University. It has long been recognized that local people are the true guardians of the forest and empowering them to manage their forests sustainably is the key to long-term conservation.
The founder of bloomtrigger, James Sutton explains “the purpose of this pilot project is to demonstrate how bloomtrigger.com can enable individuals, businesses and primary school children to work together on a local community level to help influence what I believe is the biggest threat facing the youngest generation in the world today. Once the bloomtrigger’s pilot has proven successful, then we can begin to scale up our model to enable more people from across the world to help protect rainforest in this simple, affordable and creative way”.
Ultimately our aim is to bring together people to play their small part in a global project to help protect 1 million hectares of rainforest, establishing bloomtrigger as a blueprint for future generations to replicate. Please take a moment to sign up and become a part of ‘the bloomtrigger Generation’ from the very beginning. Get involved!
Images of project
Images from Townfield Primary School (TPS) and Manu Learning Centre (MLC) in Peru:
Pupils of TPS- planting the first blooms
Agroforestry-MLC Peru
Macaws-MLC-Peru
For further information contact:
James Sutton – Founder & Director
email: [email protected]
Telephone: 020 3397 2566
Address: Hub Kings Cross, 34b York Way, London, N1 9AB, United Kingdom
www.bloomtrigger.com
Date: 14.06.2011
