Our first Masterclass looked at the on-trend and ever evolving topic of Social Media. This masterclass provided delegates with practical applications to identify the correct social media landscape for their organisation.
The hot topics for discussion included:
This seminar was accompanied by the chance to network with the business experts, professional partners and associates and other companies, giving delegates the opportunity to identify new companies of importance to their business and create new business relationships.
Our Expert Panel
Stuart Smith, Founder and Chief Shepherd of 3 Sheep Ltd
Stuart founded 3 Sheep after completing seven years of international award winning research and development into Digital Technologies at The University of Manchester. 3 Sheep was born to help businesses push the boundaries of the digital technology and to make the most of the opportunities they bring.
http://3sheep.co.uk
Elizabeth Clark, Co-Founder of Dream Agility
Elizabeth is an international speaker, author and the co-founder of Dream Agility – the only web platform with full multichannel attribution and App scalability built in. With international level relationships with the likes of Foursquare to Google, and over 6000 innovations by Google alone in the last 12 months, Elizabeth is ideally placed to dispel the social media hype and advise which useful aspects of social media to focus on in 2012 for optimum results for business.
http://www.dreamagility.com
Annie Bannister, Internet Marketing Consultant WSI Internet Consulting
WSI is a full service internet and digital marketing agency that helps customers to get the best from the Internet. Annie owns and is the senior Director for WSI Altrincham one 1500 WSI offices around the world. Annie was appointed a fellow of the Institute of Direct and Digital Marketing in 2008 and has been heavily committed to a results driven marketing approach to business for over twenty years. She has special expertise in social network marketing, email marketing and search engine optimisation.
http://www.wsi-internetmarketing.co.uk
Anita Greenhill, Programme Director for the Masters in Information Systems Organisation and Management at Manchester Business School
Anita is currently teaching on both the undergraduate and postgraduate teaching courses. She is programme director for the Masters in Information Systems Organisation and Management. She is the course unit co-ordinator of the Information Systems Assessment and Evaluation course unit on the Masters. She also teaches a number of core course units at undergraduate level relating to Information Systems, Management and Organisations. These course units feed into the the BSc in Management and Information Technology.
Anita has over 50 published articles in various fields of interest and expertise: Information Systems, Virtual Communities, Sociology, Skills acquistion in Information Technology, Gender an Information Technology, Information Technology, Policy and Education, Qualitative Research Methods.
http://www.manchester.ac.uk/research/mbs/a.greenhill/personaldetails
Stuart Smith –
mmmc_24th_jan_stuart_smith.pdf
Elizabeth Clark –
mmmc_24th_jan_elizabeth_clark.pdf
Annie Bannister –
mmmc_24th_jan_annie_bannister.pdf
